Purdue Pharma will stop marketing OxyContin to doctors and has eliminated more than half of its sales force (Jay & Perrone, 2018). Sales representatives will no longer go to doctors’ offices to discuss the opioid drugs (Jay & Perrone, 2018). The company has been criticized for contributing to the opioid epidemic (Correll, 2018). From 1999 to 2016, more than 200,000 people have died in the United States from overdoses related to prescription opioids (Centers for Disease Control and Prevention, 2018). In the United States 40% of all opioid overdose deaths involve a prescription opioid and sales of prescription opioids have quadrupled (Centers for Disease...
